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Promotional OfferFREE KitchenAid Cookbook!For a limited time only receive a FREE KitchenAid Cookbook valued at $39.95 with every KitchenAid Mixer purchased - hurry, stocks are limited!Learn more
Imagine a pressure cooker, slow cooker, electric pan, soup/rice cooker and steamer all in one appliance? The 5-in-1 multi-cooker does it all! Perfect for the colder winter months!
Huge RangeLove to Bake?If you love baking, you'll love our range of cake pans. We stock the world's leading brands - including Scanpan, Wilton, Baker's Secret & More!Learn more
Just ArrivedNew Range of Plungers & PressesFor those who love their cuppa just right; we've got all new plungers and presses. Perfect gift for the true connoisseur.Learn more
Exquisite GlasswareRiedel GlasswareWhen you buy Riedel glassware, you're making more than a purchase; you're making an investment in the world's finest glassware.Learn more
Prices ReducedKnife Block Sets on Sale!For a very limited time - we've slashed the prices on a number of our top selling knife block sets! Hurry, these prices won't last!Learn more
Save NowNew Cutlery Sets Now in Stock!We've got brand new cutlery sets from Stanley Rogers, Maxwell & Williams and more! Prices start from just $35.95.Learn more
Kitchenware Direct is a family owned business - we have been retailing kitchenware since 1992. We are now Australia's premier online kitchenware store and one of the largest specialty retailers of cookware and kitchenware in Australia.
Click on Live Help in the bottom right hand corner of the screen and we will respond instantly via chat during business hours (9am – 7pm AEST Monday through to Friday and 9am – 5pm AEST on Saturdays).
Outside these hours, or when live help is not available, click on 'Instant Price Match' to leave your details. We will respond as soon as possible, usually early the next business day.
Please be aware the following conditions must be met in order for an item to be price matched:
The item must be in stock and available for immediate purchase or delivery from other websites or stores.
Shipping charges for any price matched items will be charged at the same rate as the site/store that the item is price matched from.
This offer does not apply to auction sites.
KitchenwareDirect.com.au extends this facility to our customers in good faith but reserves all rights in making a decision to Price Match a product.
Silicone baking cups make a lot of sense because they're reusable and release the baked goods nicely from their confines when the baking is done.
Not only that, but these brightly coloured cups make a great presentation; the cakes can be eaten from them. Safe for the dishwasher, microwave and freezer, too.
Finally, it needs to be mentioned that, unlike traditional metal pieces, silicone bakeware doesn't clang around when dropped on the counter... there's real value in that!
In 1888 Edward Katzinger founded a commercial baking pan company in Chicago which became EKCO Housewares Company. In 1972 Baker's Secret was introduced by EKCO.
Baker's Secret bakeware and accessories are available in a variety of shapes and sizes to satisfy all your baking needs, offering the consumer a quality home baking product at an affordable price.
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